Lack of Clarity on Your Audience:
Before you do anything, it is crucial to understand your audience, as well as the results you want to achieve. Knowing your audience will ensure your content correlates their interests, problems, and pains. One of the most successful ways of gaining clarity of your audience is by creating buyer personas. Furthermore, this extends knowing beyond the demographics. The knowledge of what keeps your customers engaged, leads to successful content that will benefit your business.
Posting on Social Media Without a Goal:
Posting something just to post it is a huge mistake. In other words, create content that will engage your audience. There must be an end goal of connecting with your audience, adding value, and getting them engaged. A post should educate, entertain, or inspire. Always remember to use your audience to your advantage to build relationships with followers and keep them interested in your content.
Jumping on Every New Trend:
Of course, it is important to be aware of the latest marketing trends. However, have a full understanding of a trend before jumping on board with it and see how it will impact your strategy. Make sure that trends will benefit your brand, not hurt it.