It is very important for businesses to be active online and to stay consistent. For instance, blog posts are a great idea to do just that. By providing relevant and interesting content, you will have your readers wanting to go back which increases the chance of them to purchase one of your product/services. Although blog posts are great, people tend to find difficulties in coming up with a topic to write about. Below are a few of the many blog post ideas you can write about for your business.
Write about some success stories of your customers. By doing this, you are not only writing about the success of the customer but also of your product/service. People love to see why people love a product/service and how it has helped them.
Answer some frequently asked questions your business gets. By creating a blog post about this, customers will not only know you care about them by answering the questions, but will also be less confused about your product or service.
People love to learn new things. Therefore, help them learn with the skills your business has and can provide. Write a blog post on how to do something or how to use your product.
Behind the Scenes
Provide your customers with a behind the scenes of the business. For instance, write about how it is in a day at the office. Or where the workers work. Similarly, write about what employees love about working for your business. Customers love to see the faces behind the product or service they buy.
Share the history of your business. Tell the story of how your business came to be. People like knowing the background of a company. Therefore, give them what they want! A great story comes a long way in a business. Be honest, and write about the history in a story telling way.
Write about the current trends going on in your type of business, or any business type. People like to follow trends so if you provide them with a blog post of a current trend, they are more likely to come across it and read it.
Discuss your future plans for your business. By providing customers with a sneak peak, you are generating interest in your business. In other words, you will have customers coming back!
Create a contest for your customers. For instance, have them follow, like, and comment on your post in order to enter. Or have them make a video of your product and best video wins! On your blog post you can write about all the rules of the contest. In addition, you can write about the prizes and how many winners there will be. This will definitely bring attention to your business.
Has there been a milestone in your company? Has your company won an award? Write about it! People love trusting a business that have successful moments and share it. Therefore, share the story!
Help your customers get the best out of your product/service. In other words, give them some suggestions on the best ways to use the product/service.
Some people do not read posts if they look too long. They get overwhelmed with so many paragraphs. Therefore, you can help those readers by making a list. Lists are more clear and organized and many people like those type of blog posts. For instance, give them a list of reasons why they should use your product/services over competitors.
These are just a few of the many blog post ideas there are to write about. However, it’s a start. Remember, customers love business that are active online. Blog posts can give them what they are looking for. Therefore, start writing!