When you’re rubbing elbows with the people who make things happen, how are you going to stand out? They’re meeting dozens of people minute by minute – and although you’re a brilliant networker, you probably hand over a paper business card that ends up in the middle of a stack in a drawer the next day.
Unless you have a digital business card.
What Are Digital Business Cards?
Digital business cards, the evolution of paper trade cards that expanded American and European business through face-to-face networking in the late 1800s, are the ideal way to enhance your interactions with people in your network.
They’re different from paper cards, which are going the way of the dinosaur, because they provide more information in a more convenient package. They’re compatible with all the tech that busy professionals use, including calendar apps, email programs and social media – and they’re easy to share, too. You can beam someone your information through text, email, QR codes or social media, and the integrations available for digital cards are growing every day.
Digital business cards let you share your brand’s story when you meet someone for the first time.
What About Paper Cards?
Printers across the world churn through about 10 billion paper business cards per year – but 88 percent of all those cards will be tossed in the trash within a week. That’s a lot of wasted capital floating around landfills.
Advantages of Digital Business Cards
Digital business cards provide you with an edge in a crowded networking space. They’re less expensive than paper cards, and they’re easier to manage (for you and for the people you give them to).
Check out some of the other advantages digital business cards give you that their paper counterparts can’t:
- Digital is different, and therefore memorable
- They’re modern and socially oriented
- They enable you to show how comfortable you are with innovative tech
- You’ll never run out or need to replace them with more current information
- They enable you to paint your brand’s story in a way the recipient can appreciate
- Some platforms allow you to track sales leads and automate lead management
Digital is Different
When someone asks you if you have a card, you can say, “A card? You’re going to love this.” Just the simple act of exchanging information turns into an entire conversation – and the conversation is so much more memorable than it would’ve been had you only shared a paper card.
Digital Business Cards Are Modern and Social Media-Friendly
Everyone’s looking for innovation, even when it comes to business cards. That’s why unique paper cards – like those with funky shapes and clever, minimalist design – are so popular.
But digital business cards are a cut above those. They can sync with your social media accounts, link to your responsive website, provide your most up-to-date contact information, and encourage authentic conversation rather than 10-second elevator pitches that lack depth. Even better, they encourage social connections on professional and personal networks.
They’re Innovative, and You’re Comfortable Using Them
Digital business cards are stored in the cloud, which is a scary concept for some people – but using yours shows that you’re embracing technology in a way that makes your work simpler. That alone makes you a more desirable associate, but there’s even more to it than that. Think about Google, for example. People gravitate toward Google because as a company, it’s unafraid to try new things that create a better experience for their users; in the digital business card scenario, you’re Google.
Digital Business Cards Are Evergreen (and Come From a Bottomless Well)
Within moments, you can update your digital business cards with your most current contact information, new portfolio items or anything else. You never have to create new cards to make changes or wait for them to show up in the mail. You can hand out ten or 10,000 without ever running out – you can keep sharing them indefinitely.
You Can Paint Your Brand’s Story and Enhance Consumer Connections
Digital business cards enable you to tell your brand’s story in a way that paper business cards never could. Through interactive features, high-resolution photos and simple social media connections, you can share visuals of your vision – and it’s easier and much more efficient than asking someone to visit your website, send you an email or go out of their way to store your paper card.
Tracking Sales Leads Made Easy
Some digital business card apps allow you to automate your lead management – they keep all your communications streamlined and input new contacts right into your CRM. Others provide useful analytics, including how many digital cards you’ve handed out and how many recipients actually explored them, and others let you store and categorize cards you’ve received yourself.
Are Digital Business Cards Right for You?
Digital business cards are the perfect way to share your brand’s story and encourage authentic interactions between you and the people you meet while networking. They’re a spectacular complement to your current social media marketing efforts, and because they’re new and different, they help you stand out in a crowded marketplace.
The question isn’t whether digital business cards are right for you. It’s why are you still using paper business cards?