Many small and upcoming business are using different professional fronts to connect with their consumers. Its incredibly simple to switch your personal Instagram account to a professional one. Your professional business account where you set shop isn’t the only account that needs time and energy spent on it. Your consumers want to be able to connect to the person behind the brand. When you’re no longer hiding behind your brand, you’re then able to showcase personality. Consumers want to know if the people behind the company are as transparent as your brand is. Your followers needs to be able to interact with you. Important things to consider is the type of relationship you want to have with your followers and how much personal information you want to indulge. Your personal account can be used to inspire but most importantly influence. Your business should always be reflected through your personal account but individuality should be shown as well. That’s how you attract more buzz to your business account by seamlessly merging both. Your professional business page is where your consumers buy your product and you can use your personal page to advertise your business for free. Its a shameless plug. Over all your platforms should be consistent and not conflict with the message your business page is promoting. Your not only selling or advertising a product you’re selling a lifestyle and that brand needs to be reflected constantly. With every post find a way to subtly connect it back to the essence of your brand. So post about your dog and tag the new line of dog food you created, post the meal you ate but tag your cookbook, post your #ootd and if that’s a new piece from your collection tag your brand. What small and upcoming business need to know is that your name and image is a brand. Not only does your business need to grow but you with with it. You want to stay on trend just like your brand is . Establish yourself as a relatable personality that your followers want to connect with. If you’re wondering whats makes your business stand out on a platform with million of accounts that’s you.
If you’re looking for these types of services contact PS Digital.