SEO is a marketing strategy used to generate as much traffic as possible to a website. Contrary to search engine marketing, SEO targets organic search results. Organic search results are not advertisements and website owners do not pay to be listed there. Search engine optimization tactics are used to raise the position a website is listed on the search engine for certain keywords and phrases. The traffic acquired through organic search results is free traffic.
When properly implemented, SEO will not only increase your rankings on Google & Bing, but will also send more traffic to your website. After receiving a list of focus services and locations for your business, your digital account manager will research current search trends in your area and provide you with the most beneficial terms for your website to target.