The most important thing about a business is it’s customers. Let’s be honest, without your customers, you would have no business. They will be the cause of your success or your failure. Moreover, the second most important thing about a business are the reviews that customers give.
Especially the positive ones. Of course, there will always be a handful of customers who will say bad things about your business but that is inevitable. Really look through the reviews and share the ones that impacted a customer in a positive way. Sharing the success story of a customer can be an excellent strategy to showcase your work, business and provide inspiration to other customers.
Also, this builds strong feelings of trust, vocalizing personal content that encourages potential customers to enlist in your services. In conclusion, sharing positive customer reviews can really boost your business. You can do so by using an interview format, case study format, or general descriptions of a customers experience!