What is social commerce?
Social commerce is a way of converting social media networks into a sales platform. In other words, selling products directly through social media networks. Many businesses use this tool to their advantage.
74% of consumers rely on social media to guide their purchases. Therefore, having your business sell products through social media platforms is a great way to increase not only website traffic but sales too.
60% of Instagram users say they find new products on Instagram. When someone finds a new product or service and immediately has access to purchase it right there and then, it is more likely that they will purchase the product or service. Also, having products and services on social media platforms increases clientele since more people find out about your company that way.
Although many businesses rely on in store purchases, there are many potential customers who do not have the time to go to the store. That is why having e-commerce available for them is essential. The people who can not physically make it to the stores, can buy products or services online while using their social media.
The ability for users to be able to buy a product while still being on the social media platform they are on is amazing. They do not have to open a new app which means it does not interrupt whatever they were doing or looking at. An easy checkout is key for a lot of customers.
Social commerce features
There are a few features that you can find throughout social media platforms. Here are a few:
“Buy now” button can be found on Facebook, Twitter, Instagram, and Pinterest. It is a button that sends users to the brand’s website, directly to the product they are looking at, in order to purchase it.
“Swipe up to learn more” can be found on Instagram and Snapchat. Users can simply swipe up and it will take them to the website while still being on the social media platform they are using.
Facebook offers a “marketplace” which allows users to sell and buy products/services.
Instagram has a “shop” section where users can also sell and buy products/services.
Bringing e-commerce functions into social media platforms is a great marketing tool for businesses and a great buying tool for consumers.
Interested in learning more about other marketing tools? Contact PS Digital today!