In 2019 it is imperative now, more than ever, to have your business be involved with Social Media. It helps to brand your company. It helps put your business on the map. And most importantly, helps to grow your ROI, both with paid, and organically. Facebook and Instagram are almost as prevalent today, as Google is to being found. You want, and need to connect to your audience.
Currently the costs of paid advertising with Facebook and Instagram will never be as low as it is now, so get in today while you can, and take advantage. Large businesses still advertise primarily with TV, Radio, and Print. But at some point real soon, they too will redirect those funds more towards social media. When they too realize the ROI with the budget they spend is not directly hitting the targeted customers they are after, the entire landscape will change, and it will be very difficult for small and medium size businesses to compete in the paid arena.
With most consumers watching TV on demand, and using streaming services like Netflix, Hulu, eventually Disney, and the rest, the plug will be pulled on TV as we know it. Cable TV is on life support now. When it goes away, those dollars get redirected. Same with Radio. Today, podcasts are growing at a prevalent rate as well, with satellite radio having been around now for two decades, growing and growing. People stream music with Spotify and Apple primarily, and it continues to grow. Print with newspapers has become digital, as news gets delivered though social media now at a much higher rate too. Blogs are also another source of news that consumers turn to, taking revenue dollars away too.
If you are need of assistance with your Social Media, have questions and aren’t sure where to start, give PS Digital a call, so we may consult with you on how to grow your business.