A mobile-friendly website is one that correctly displays on mobile & hand-held devices such as your iPhone, Android, iPads, etc. It is more important than ever that your website is mobile-friendly, because people tend to spend five to six hours on their phone on a daily basis. If your website is not mobile-friendly, it will make the user experience less enjoyable, and this could result in a loss of a potential customer or client. Let's look at some other reasons why your website should be mobile-friendly.

Your Site Will Rank Higher on Google - SEO Benefit!!

Google favors websites that are mobile-friendly. In other words, people are more likely to find your business when they search for it. In 2016, Google released a notorious update that prioritized websites with a “mobile-friendly design”, giving them a boost in rankings. Today, most people choose a mobile device, rather than a desktop.

Increased Average Time on Site

If your website is mobile-optimized, people will be able to access your website while out and about and on the go. This leads to an increased average time on your website. You only have a small amount of time to capture a website visitor's attention, so make it count by making your website a user-friendly experience. 

You’ll Attract More Visitors 

A business that has a mobile-friendly website is likely to have more clients engaged, than a business that doesn’t have one. There are more sales, and consumers seem to trust your business more when they see a mobile-friendly site. Since  79% of the people who don’t like what they see on the site will search for another, you should think about gaining advantage over competitors who haven’t adjusted to a mobile-friendly site yet. In fact, your websites design looks much better in when it's displayed in the appropriate format.

Increasingly more individuals are choosing smart phones and using tablets. If you want to stay ahead of the competition, it's time to make your website mobile-optimized. Need help creating your mobile optimized website? Let our marketing professionals at PS Digital help you! Please contact us for more information.