It’s no secret that everyone is on their phones these days. From the moment we wake up, to when we go to bed, phones and social media have become a modern necessity. Although this cultural phenomenon may seem concerning, business owners are greatly benefiting from the many forms of exposure their company has online.
Reach your Customers with Social Media
Instagram, Facebook, Twitter and YouTube are the platforms that 90.4% of millennials are introducing into their lives. The innovations of cellular functions and social media have been on a rapid rise throughout the years, coming into contact with 3.5 billion social media users worldwide. (Emarsys, 2019).
With this ongoing technological expansion, people all around the world are forming part of more social media accounts than ever. This opportunity gives businesses superior chances to reach their target audience through these platforms.
A business with a significant social media presence and a positive consumer experience has 71% likelihood to be recommended to friends and family (Miller, G. 2019). These recommendations could be significant to the business’ profitability, because, it creates awareness about the product or service offered, it boosts sales and helps improve brand loyalty.
Social Media and Technology
Since more than 91% of social media users gain access through their smartphones, it’s important to stay on top of the latest technological and social media updates. (Emarsys, 2019) Many businesses keep this in mind and launch their own applications, or more commonly referred to as apps.
It’s fundamental to provide plenty of information about the business online, for the reason that most customers will search for the companies social media accounts and reviews before making any final buying decision.
Expand your Online Presence
If your target audience is not familiar with your business, it’s less likely they will become customers. Social media is a growing trend and a perfect place to start advertising and expanding. By innovating or adapting a new marketing strategy, 2020 will be a year full of opportunities and profits. Social media marketing will get you ahead of your competitors and help your business advance.
With the help of our marketing professionals at Psdigital you can sit back, relax and watch you business expand online. Contact us for more information.