Stories on social media has become a big marketing tool for every business. It is a powerful tool that businesses should use to present their content in a more exciting way.
Snapchat, Instagram, and Facebook offer users to post stories on their profile.
Stories are images or videos that users can post that will be available for their followers to see for 24 hours.
Here are some tips on how to use stories for your business:
Although stories are originally made to be up for only 24 hours and then disappear, there are stories that are just not worth letting go. If you post something on your story that you believe is worth saving then you can put it in your story highlights. A story highlight is story posts that everyone will be able to see on your profile, and it will not erase by itself.
Categorize Story Highlights
Categorizing the stories you decide to put on your story highlights is important. In order for your profile to look clean and organized then categorize the highlights. For example, some categories can be: reviews, questions, contact, products, etc. This allows it to be more user friendly, it lets your followers clearly click on what they are interested in seeing.
Follower engagement is essential to keeping them entertained and wanting more. When posting on a story, polls and swipe ups can be added. Questions may be asked such as: “which one is your favorite product?” If a poll is added, followers will be able to choose from 2 options you give them. You will then be able to see the percentage on each choice. On the other hand, a swipe up allows followers to type up their own answers which will allow your business to see the customer’s different opinions.
Creating story posts are always fun and exciting! The great thing about story posts is that you do not need to think about it too much. That does not mean you do not think about it at all, it simply means you can post creative content there that you originally would not post on your feed to stay up forever. It is a great way to post for only 24 hours. This allows company’s to see how well the content posted on the story goes, or how much engagement it gets. Getting more engagement on a post is a sign that including more content like that is necessary on the page.
Social media stories is a great marketing tool that every company should be using! In addition, it allows followers to interact with them and it allows the company to see what the followers like.
Contact us for more information on how to use social media for your business!