Trust plays a major role in the success of a business and also revenue. Customers want to buy from vendors in whom they trust. 95% say that they are more likely to be loyal to a company they trust. Which is why influencer marketing is one the best ways to market a business. More importantly, it is crucial to contact influencers who fit in with your business and who also sells the product convincingly enough.
For example, if you’re in a beauty business, reach out to a beauty influencer. Or if you’re in a technology business, reach out to a technology influencer. Always find people who are passionate about the product you are trying to sell. Customers are highly likely to purchase something if someone who they admire is using the product themselves.
Influencer Marketing works best on social media platforms. Youtube is one of, and if not the best platform to use for influencer marketing. This allows the influencer to speak about the product and really sell it. It is almost like a one on one conversation with the customer, which makes it more personal.