In the new age of social media the word “influencer” is being mentioned left and right. And companies are taking full advantage of this marketing strategy. Social media influencers with large followings are strategically placed in campaigns so companies seem more relatable and on trend on social media platforms. Companies who take this route are paying attention. They know where their target audience is and they understand who their consumers are following on Instagram,Twitter, Facebook, etc. Selecting an influencer that matches your brand is important. The influencer you chose should be able to reflect an aspect of your brand in a positive way while still being original and current. Influencers are distinguished based on their reach and that’s why their follower count is so significant. The number of followers, likes, and comments reflect on how much that influencer engages with their followers and how far their reach is. This approach opens the door for new clientele and a younger audience. Now the millions of followers the influencer has are now a potential customer.
This blueprint is also being used with everyday people who are already customers that love the product/service you provide. Real customers can become brand ambassadors talking about how they use the product and why they like it and posting it on their platforms. Usually choosing an actual customer is the easy part. This can be done by random or by having a contest. This is a particularity good way to use influencers with a smaller following as well. It shows the audience how fun and easy your product/service is. If one customer can do it others will think the same. Marketing at a smaller scale with great results. Companies engaging with their consumers and having them part of their brand’s story has a great impact on their sales and products.
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