In marketing, customers are constantly ambushed by digital messages and advertisement. It is a much more pleasant experience to see and hear an actual person. It opens the door to a more personal experience and gives originality to the message. This adds more engagement and trust in your business.
Video content is increasingly becoming more and more popular in business. In fact, it has become so popular that creating video content is a must. Whether you’re creating a video for your businesses Instagram, Facebook, or Youtube, it is an extremely effective marketing tool.
Youtube is such a massive platform that over 73% of Americans (which is more than half all Americans!) engage with it. Furthermore, video is a much more effective way to reach an audience and help them better understand your business.
Before you start creating a video, here are some questions to think about:
- Will your video be relevant with your overall strategy?
- What type of message/feeling do you want the video to have?
- When and on what social media platform are you planning on sharing the video?
- What kind of audience are you targeting?
It is also important to be aware of what kind of video format you want. Here are some examples:
- Vlogs or live video
Live videos are also becoming increasingly popular. By 2021, live videos will be responsible for the movement of over 10% of internet traffic. Live video streaming gives businesses the opportunity to communicate directly with their audience. Questions can be answered in real-time, and feedback can be given as well. Youtube offers live streaming, however, it is more popular on Facebook and Instagram.
It is also important to be aware of how long your video is. Most people’s attention span is very small, so having an appropriate length is crucial. The recommended times for social media platforms are as follows:
- Youtube: 2 minutes
- Instagram: 30 seconds
- Facebook: 1 minute
- Twitter: 45 seconds
Video marketing is a great way to connect with customers and expose your business. Following the proper steps ,impressive content can be made and business can be gained without a doubt!
Contact PS Digital today for assistance in video marketing!