Landing pages are designed to create a call to action to collect information from a customer. Usually, these pages are designed to collect this information for later use. Companies want to get you to come back. Landing pages are the first popup screen you see when you enter a big web page. They are very simple. They want you to sign up for their mailing list or loyalty program which creates that urgent call to action.
Look at your email you see hundreds of emails from stores and online realtors offering you crazy deals and incentives to shop their page. A well-planned landing page can drive up this traffic exponentially indirectly increasing your search engine optimization (SEO). Landing pages have a high ROI and keep the consumers coming back, allowing you to create a list of customers to text or email.
Retail companies do this most often but many other types of business do it as well. One that is seen most often is job posting sites. After you sign up for one, ten maybe even twenty emails you each day. Even if you don’t click on them each time you will when you’re looking for that new job or those new shoes. This gets you to check out their page first. Landing pages are designed to be intuitive with your website. It is a simple marketing edge you can have over your competitors and is inexpensive compared to its value added.
Contact PS Digital today to get your landing page set up for your website!