Nowadays everyone has a phone and everyone has access to the internet. People from all ages are using their cellphones, in a similar way people used a phone-book many years ago. Want to find a local restaurant? Within seconds it’s possible to find many locations nearby. However, there are are few things you should know about why a website for your business is essential.
A Website Gives your Business Legitimacy
Without a website your business will lack of credibility. A study showed that 30 percent of consumers will not consider a business without a website; at the same time, not having a website will limit the ability to reach new clients. According to The Digital Consumer Study, 63 percent of consumers primarily use a company’s website to find and engage with businesses and if your business does not do so, it limits to persuade potential clients into buying your product/service.
Customers Google the Product Before Buying it
It’s no surprise that we all google a product before buying it. According to hub-spot 48% of customers started searching for the product they bought on their cellphones first. Thus, having a website will increase your chances of appearing on Google’s results and getting more visibility with potential customers.
Website Design is Important
Your websites’ design is important because it is the first impression a customer has of your business and it impacts how your audience perceives the quality of your business. The first impression of your customer will determine if they remain on your site or switch to a competitors. A study showed that 57% of all mobile users will not recommend a business if their mobile website is poorly designed and 75 percent of people admit to making judgments on a company’s credibility based on their design.
In conclusion, one of the best ways to reach your target audience is to create a website, and remember before visitors make any phone calls, they will pre-screen potential service providers, if you happen to have a good website and good web design customers will be coming into your business regularly.