Videos are great for visually demonstrating and explaining about your business and the type of products and services your business offers. Along with showcasing products and services, videos will catch the attention of potential customers. Customers love to see videos of a business! It catches their attention and it is proven that not only are they more entertained, but that they also remember your business more by seeing a video. Below are some tips on what videos you can make and post about for your business to be more successful!

Brand Overview Video
A brand overview video of your business is definitely essential. In this video make, sure to convince the customers why they should pick you over other similar businesses. For instance, be specific about everything you say and make sure to answer these questions: Why did you start this business? Why should they chose you? What is your mission statement?

Product/Service Video
This is one of the most important videos that your business should have. If you are selling a product then talk about why they need this product or why they should want it. Also, show how it is used. If you are selling more than one product then it is recommended that you make a video for every product. Do not do all the products in one video since you do not want to confuse the customers. If you are selling a service then make sure to talk about the benefits your service have and why they should pick your service over others.

Thank You Videos
Create videos that thank your customers, this is key! This makes customers feel appreciated and it lets them know that your business cares about them, and who doesn’t like to feel cared for? Let them know that your business would not be where it is today if it were not for them.

Testimonial Videos
Customers trust companies that have reviews. So why not give them a testimonial video? Have customers send you a video of what they think about your product or service. By doing this, you not only create trust but you reach new customers!

Promo Videos
Are you having a big sale? Then tell your customers about it! Create a video that explains your sales and promotions. This will help get the word out about any new promotions your business is having, and who doesn’t love a good sale?

Do you need help with your business’ marketing? Contact PS Digital today!