What is Geofencing?

Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi, or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence.

These boundaries can be as small as a store or as large as an entire city. When a device enters a geofenced area, it can prompt notifications, ads, or other forms of engagement, making it a powerful tool for digital marketing.

How Geofencing Works

Setting Up the Geofence: Businesses define a geographical boundary around a location. This could be their store, a competitor’s store, or a specific area where their target audience frequently visits.
Tracking Movement: When a customer with a location-enabled mobile device enters the geofenced area, the technology tracks their movement.
Triggering Actions: The entry or exit from the geofence can trigger actions such as sending push notifications, alerts, ads, or messages to the customer’s device.
Data Collection: Geo-fencing allows businesses to collect data on the movement and behaviors of their customers within the geofence, providing valuable insights for marketing strategies.

What is Geofencing?

Geofencing is a technique of sending smartphone users ads that are relevant to them, by creating a virtual perimeter or boundary around your business location which notifies users as soon as they enter the boundary.