PPC Management Services
Get in Front of Customers Looking for What You Offer.
What is Paid Search?
Paid search is a type of online advertising where businesses pay to have their ads appear in the search engine results pages (SERPs) when users search for specific keywords.
In today’s digital age, paid search, PPC (Pay-Per-Click) or Search Engine Management are synonymous. It’s likely you have seen these types of ads on every SERP (search engine results page.) Whether they are at the top, side or bottom, these ads appear next to relevant organic results or can be featured in other relevant Google properties such as Google Maps.
At PS Digital our Paid Search services involve overseeing and managing ad spend on platforms like Google Ads, Bing Ads and social media networks such as Facebook, Instagram, LinkedIn and Twitter.
These ad campaigns are created and managed by a team of professionals who use techniques such as precise targeting, demographics, keywords and even user behavior to manage your ad campaigns.
Benefits of Paid Search
Paid Search is an advertising model in which businesses are charged each time an ad is clicked. It’s a paid model of driving traffic to your website or landing page. The benefits of PPC advertising are immediate results. Unlike organic search engine optimization, PPC ads can generate traffic almost immediately after the campaign is launched. Another benefit is we can target who we reach based on specific demographics, locations, times and devices.
Whether you need help setting up a campaign from scratch or looking for a team to audit what you have an improve your campaign structure, PS Digital Marketing can get you moving in the right direction.
Get in Touch with Us to Gain More Leads
Call Our Team at PS Digital Today for More Info (631) 665-4000
What PPC Advertising Services Does PS Digital Provide?
Paid Search Ads
Paid search ads are advertisements that appear at the top or bottom of search engine results pages (SERPs) when you use a search engine like Google or Bing. Businesses pay to have their ads show up when someone searches for specific keywords related to their products or services.
An example is if you search for "plumber near me," the top results that have a small "Sponsored" label are paid search ads from businesses willing to pay to show up for that search.
Display Advertising
Display advertising on Google or Bing involves showing visual ads (banners, images, videos) on a network of websites that partner with Google or Bing. These ads are designed to attract attention and drive traffic to a business's website. These ads are great for branding and awareness campaigns that target audiences based on interests, demographics or browsing behavior.
Retargeting
Have you ever come across an ad that seems to be from a recent website you visited? Retargeting is a way to show ads to people who have already visited your website but didn't take a desired action, like completing a form or making a phone call.
If visitors did not convert the first time they visited your website, it doesn’t mean that’s where it ends. We can target previous website visitors with custom ad campaigns to keep your company top of mind and encourage action. At PS Digital we focus on retargeting campaigns across these platforms: Google Ad Network and Facebook Custom Audiences.
PPC Landing Page Development
Pair a landing page that is tailored around your PPC campaign that will drive quality conversions from your paid ads.
Our in-house team of designers and copywriters will develop a powerful and lead generating landing page. We do all the research and craft a foundation to get those quality form submissions and calls!
What Makes PS Digital Different?
FAQs on Paid Search
What does your PPC service include?
- We take a hands-on approach with our clients and their Paid Search campaigns. Our full-service management includes everything your business needs to get more leads. From a existing campaign audit, new landing pages, campaign build-outs to strategy and execution.
Do you only work with Google Ads?
- Google is the place where 91.54% of people are searching. We focus our efforts on having your ads appear on Google when a client is looking for those exact products or services. As a certified Google Partner, PS Digital can execute a successful Paid Search campaign on Google Ads.
I have a Google Ad account. Can you take over and manage my account?
- Yes, we will do a complete audit of your existing account and determine if we can optimize what you have or maximize performance by rebuilding campaigns from the ground up.
How do you determine the budget that is needed for campaigns to be successful?
- With our knowledge in the home services industry, we use a range of tools, years of expertise coupled with search trends and the performance of keywords to determine a recommended budget. We’ll want to know from you: your business goals, how fast you want to reach your goals, and your competition. Our main focus is cost per conversion in bringing you the most leads for your budget.
How long does it take to see results for my Google Ads campaign?
- You may start immediately seeing results as soon as it launches. We’re all about building a solid foundation and we never take a one-size-fits-all approach with our clients. Typically, our Paid Search services start to show results in 2-3 months. This gives the team time to optimize and fine-tune your campaign multiple times each month to teach Google algorithm to hunt for the results you want!
Who will work on my campaign / ads?
- Your account will be handled by an in-house certified Google PPC specialist. Our team is located in New York and we never out-source.
Onboarding:
We’ll reach out to have a call to gather detailed information about your business to identify keywords/services you would like to target in your Paid Search campaign.
Build-Out:
Market research is performed with each new campaign which includes items such as competitor research, keyword research, industry trends & behaviors, strategy development & creation. Then the campaign buildout begins. This includes an optimized campaign structure, ad groups, ad copy, assets (ad extensions,) tracking installation and more!
Pre-Launch:
Before launching your campaign, we will reach out to discuss and review keywords, geography, and offers.
Launch:
Once the ads are approved and a budget is in place, campaigns will be launched.
Analysis & Reporting:
Once your campaign has been running, we analyze the data, apply negative keywords, monitor device performance, evaluate bidding strategies, A/B test ad copy to name a few of the optimization tasks and best practices to minimize budget waste. We provide clear and simple reporting showing you the real-time data of your campaign. Based on the results of your campaign’s performance, we’ll make recommendations for an expansion strategy or how to dominate your industry.
I am so happy with the service & response I’ve been getting from PS Digital!
"Aside from Brian and Lauren and his team being very attentive and forthright with all my questions and pricing, I’m happy to say that our leads have more than doubled from the same period, month over month from last year, all while investing the same amount of money."
- Jodi Lipsky, County Irrigation
