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How To Change Your Instagram Into a Business Profile

Danielle Speciale • February 2, 2022

If you have an Instagram account, you are able to turn your page to a Business Instagram Account. The best part is - it's free!


When you have a Business Profile, it allows you to have new benefits such as:

  • The ability to add a Contact Button (people can call or email you directly from your Instagram page)
  • Access to see Instagram Insights (This shows your performance on Instagram - change in followers, the number of posts, impressions, reach, profile views, website clicks, and email clicks.)
  • Your Industry Will Show on Your Profile
  • You will be able to Advertise on Instagram and Make Promoted Posts


Here's How You Can Switch Your Profile to a Business Account:

  1. Go to your profile and click the 3 bars the upper right corner.
  2. Click on Settings.
  3. Tap Account.
  4. Tap Switch to Professional Account.
  5. Tap Continue.
  6. Select a Category for your business and tap Done.
  7. Tap OK to confirm.
  8. Tap Business.
  9. Tap Next.
  10. Add Contact details and tap Next. Or tap Don’t use my contact info to skip this step.
  11. If you'd like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional.
  12. Tap X on the top right corner to return to your profile.


Now you know how to turn your Instagram page into a Business Profile, and the benefits of having a Business Profile. If you have a business and you don’t have a Business Profile on Instagram, you could be missing out on a whole new audience that is interested in your services and/or products.


Need help with your social media strategy? Click here →
https://www.psdigitalli.com/services/social-media-marketing

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