If you have an Instagram account, you are able to turn your page to a Business Instagram Account. The best part is - it's free!
When you have a Business Profile, it allows you to have new benefits such as:
- The ability to add a Contact Button (people can call or email you directly from your Instagram page)
- Access to see Instagram Insights (This shows your performance on Instagram - change in followers, the number of posts, impressions, reach, profile views, website clicks, and email clicks.)
- Your Industry Will Show on Your Profile
- You will be able to Advertise on Instagram and Make Promoted Posts
Here's How You Can Switch Your Profile to a Business Account:
- Go to your profile and click the 3 bars the upper right corner.
- Click on Settings.
- Tap Account.
- Tap Switch to Professional Account.
- Tap Continue.
- Select a Category for your business and tap Done.
- Tap OK to confirm.
- Tap Business.
- Tap Next.
- Add Contact details and tap Next. Or tap Don’t use my contact info to skip this step.
- If you'd like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional.
- Tap X on the top right corner to return to your profile.
Now you know how to turn your Instagram page into a Business Profile, and the benefits of having a Business Profile. If you have a business and you don’t have a Business Profile on Instagram, you could be missing out on a whole new audience that is interested in your services and/or products.
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