Another alternative to posting is making a story showcasing your business's holiday spirit while using the countdown sticker to count the days until your favorite holiday. Whichever method you choose, these are excellent ways to engage your audience during the holidays!

Additional Tips for Your Business

While this post mainly focused on social media tips for the holidays, we also compiled some general marketing and customer relations tips that can help set your business apart from others during the holiday season!

Offer Your Best Service, Discounts & Deals 

For many, the holidays can be a stressful time. Many people get overwhelmed with shopping and planning for events, so you want to make sure that you are providing the best possible service for your customers during this time. The extra gratitude and patience will go a long way and increase the chances of creating a loyal customer in the future.

This also may sound like a given, but you should put a good amount of thought into what type of discounts or deals you want to offer to your customers. If you have sold holiday products in the past, see which ones have performed the best and create enticing deals promoting them. It's also a good idea to analyze your competition to see what kinds of deals they offer.

Seasonal Giveaways

Another good way to encourage new customers is to do a seasonal giveaway. An example of this could be entering everyone who buys a product or service into a raffle to win a free TV, or offering a free item like a gift card with a purchase of a certain amount or higher, which would give the customer a bonus even when buying for someone else.

This is a great way to bring in new customers as well as bring back your loyal customers who wish to participate in the raffle and get people excited about patronizing your business.

Utilize Email Marketing

Email marketing is a great way to get in touch with both old and new customers during the holidays. It is the easiest way to promote any type of holiday sales directly or promotions to your customers, and is one of the most cost effective ways to retain returning customers.

If you want to grow your list, this can tie back to the seasonal giveaways section where you can ask all of the participants to enter their email addresses so they can enter the competition. You can also collect their emails at checkout, both in-store and online, who can be targeted later with products they may be interested in.

Note that no matter how you collect emails, you need to get explicit permission from them saying that they want to receive promotional emails from you. This will help decrease the chances people will unsubscribe from you and potentially flag your emails as spam.

Advertise on Social Media

In a survey done by Statista, almost 30% of people said they would be using social media for holiday shopping. When you combine this with nearly 80% of the American adult population being active on Facebook in the last year, it is hard to deny the influence of social media.

Advertising on social media is a great place to achieve a plethora of holiday business goals. Social ads can help drive more physical traffic to your store, increase online sales, increase brand awareness, get more phone calls, and so much more!

You will want to make sure you are utilizing Facebook's built in advertising tools to reach a diverse range of potential customers during the holidays. You can learn more about advertising on Instagram post here, how to promote posts on Facebook here, and more about TikTok promotion here.

Still need some help putting together your holiday marketing strategy? Our team of expert digital marketers are here to help! Let us know what you need help with and our team will get back to you!