If you're an Electrician, Learn How Google Local Service Ads Can Help

What are Google Local Service Ads (LSAs)?

Google LSAs are a pay-per-lead advertising platform designed to connect local service providers with customers in their area. These ads appear at the very top of Google search results, making them highly visible to users looking for services like electrical repairs or installations. Unlike traditional pay-per-click (PPC) ads, Local Service Ads are pay-per-lead making it a cost-effective solution. You only pay when someone contacts your electrical business via phone call.

Potential customers never leave the search engine results page or visit your website. Instead they see a summary of key information on your profile that will inform them to make a decision to contact you!

Customers will see:

• Overview which includes Hours, Covid Updates, Phone Number, Service Areas and Up to Six Key Details (Family-owned and operated, Free Estimates, Professional Service, etc.)
• Services
• Reviews
• Photos

How Electricians Can Benefit:

1. Increased Visibility In Search Results:
   Google Local Service Ads provide electricians with prime real estate at the top of the search engine results page, increasing their visibility among potential customers. This placement helps businesses stand out and capture the attention of potential new customers actively looking for electrical services in their area.
2. Targeted Location:
   Local Service Ads target users based on their location, making sure that electricians reach potential new customers within their selected service area. This targeted approach maximizes the relevance of the ads, connecting businesses with individuals who are more likely to convert into customers.
3. Cost-Effective Advertising:
   Paying only for qualified leads sets Local Service Ads apart from traditional advertising models. Electricians can allocate their marketing budget more efficiently, focusing on actual opportunities rather than clicks. This cost-effective model makes LSAs an attractive option for businesses of all sizes. Even if you have marketing on social media or PPC, Google LSA is a great way to complement your existing marketing efforts to generate more leads and increase online visibility.
4. Verified and Trusted Listings:
   To appear in LSAs, businesses must undergo a verification process by Google. This process establishes trust and credibility, assuring potential customers that they are hiring a reputable electrician. Google Guarantee helps home service providers build a trusted reputation online. It further enhances a business's credibility, leading you to get more conversions.
5. Verified Leads:
   As an electrician, you'll only pay for leads from the Local Service Ads platform if the potential new customer calls and is a verified lead. If the lead is unqualified (under 30 seconds and not in your service area, not a service you perform), you have the ability to dispute the lead fee with Google and get your money back. Note: Leads must be disputed within 30 days.
6. Performance Tracking:
   LSAs offer robust analytics tools that allow electricians to track the performance of their ads. Insights into lead volume, customer interactions, and other metrics enable businesses to refine their marketing strategy and optimize their campaigns for better results. If you regularly fail to answer calls your ad ranking may be affected.

What do I need to get started with Google Local Services Ads?

To get started running Google Local Service Ads, you will need to meet these requirements:

1. Business License and Insurance
2. Due diligence is necessary to establish credibility and reliability. You must provide the necessary documents such as Owner License, Business License, and Insurance (general liability insurance and professional liability insurance). Google will verify these during the application process.
3. Background Check
4. As part of the application process, all business owners and employees providing services must pass a background check. This also includes a criminal and sex offender database check and a background check on your business entity. Even if one of your electricians on your team does not get the background check, or fails it, you cannot earn the Google Guaranteed badge. These background checks take time, anywhere between 2-6 weeks.
5. Good Reputation / Reviews
6. This is why we say reviews are important to start collecting from your customers as soon as you can. Your business must maintain a positive reputation with high ratings and a large amount of positive reviews on Google.
7. Service Areas
8. You will need to be located in an area where Google Local Service Ads are enabled for your service. This includes many cities in the United States, but please reach out if you are unsure.New Paragraph

For electricians looking to thrive in the competitive local market, Google Local Service Ads present a golden opportunity. With increased visibility, targeted reach, cost-effective advertising, and trustworthy listings, LSAs empower electricians to connect with  more potential customers and grow their business. By using this powerful strategy, electricians can illuminate their path to success in the digital landscape.

Not sure how to get started? Need more information about Google's Local Service Ads?

Our team at PS Digital can help you by putting together a marketing strategy customized for your business and budget.