Have you ever posted a picture on Instagram and noticed that it isn’t generating as much interaction as you would like? ​​There are endless ways that you can get more interaction on social media. In fact, one of your biggest goals should be to increase your social media engagement because it will ultimately lead to more business for you. Let’s dive into a few ways you can step-up your social media game. 

Use Humor! 

Many brands today are using humor to connect with their audience, specifically to connect with Gen Z. Just look at the TikTok pages for Duolingo (American language-learning website/app) and Ryan Air (European Airline). Both of those TikTok accounts are filled with humorous posts, while keeping up with all the latest trends. It seems to be working, because they each have over 1 million followers on that platform! The team that runs each of those accounts know that people enjoy the unconventional, and that people use social media to be entertained, not to be sold to. 

Engage with Your Followers!

If you want people to engage more with your posts, you have to make sure you engage right back with them! This can mean doing something as simple as replying to a comment they left on your Instagram post. Replying to them can spark a conversation, which can lead to more business for you. You can even schedule some time specifically for engaging with your followers. This way you can follow new people, like people’s comments, reply to them and answer their questions while making sure you don’t miss anybody. 

Be Creative with Your Content!

One way you can be creative with your content is to create original images. Studies show that Facebook posts with an image get 120% more engagement than posts without an image. You can also post GIFs, videos, or even memes to make your page stand out against your competitors. To spice up your content even more, you can ask your followers a question, show the “behind the scenes” of your business, and share user-generated content.

So the next time you make a TikTok, post on Facebook or send out a Tweet, remember these tips and you’ll for sure see an increase in your social media engagement!

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