Video Conferencing Security Tips for Small Businesses
Danielle Speciale • February 9, 2021
In the future, when the world reflects on 2020, the word “Zoom” will no doubt come to mind.
Though Zoom first launched its video conferencing software in 2013, that software did not become a fabric of many people’s daily lives until 2020, when a global pandemic was declared and the world suddenly shifted to remote working and virtual learning en masse. Video conferencing apps like Zoom helped people of all ages maintain connections with their families, friends and professional colleagues throughout the pandemic.
In the rush to maintain those connections, security might have been placed on the back burner.
But the Federal Trade Commission urges video conferencing users to implement some basic safety strategies so they can protect their personal information when speaking with their friends, families and coworkers via apps like Zoom.
- Make each conferencing session unique. The FTC notes that some conferencing services allow users to use unique passwords and/or identification numbers for each conferencing session. These features are typically set up by session hosts and can reduce the likelihood of strangers entering meetings and accessing users’ personal information.
“It takes 20 years to build a reputation and few minutes of cyber-incident to
ruin it.” – Stéphane Nappo
If you are not hosting sessions, urge hosts to utilize features that make passwords unique for each session.
- Install conferencing app updates the moment they become available. Updates are typically designed in response to vulnerabilities discovered since the most recent version of a software was made available. Installing updates when they become available is a good way for video conference users to protect themselves against cyber criminals.
- Don’t open invitations you don’t recognize. The FTC notes that hackers are sending emails that mimic video conferencing invitations. When clicking on such invitations, users may unknowingly be downloading malware that can make their computers and personal information vulnerable to cyber criminals. If you receive an unexpected video conferencing invitation, contact the host separately before opening the invite.
“The five most efficient cyber defenders are: Anticipation, Education, Detection, Reaction and Resilience. Do remember: “Cybersecurity is much more than
an IT topic.” ― Stéphane Nappo
In addition, hosts can urge users to contact them directly if they receive an invitation but are hesitant to open it.
- Protect your privacy at all times. Before using a video conferencing app, familiarize yourself with its privacy policies to determine how your information will be handled. Some apps may record conferencing sessions, so it’s imperative that users read privacy policies prior to using an app. Video conferencing apps helped people stay in touch during the pandemic. When utilizing such apps, users must prioritize security to avoid being victimized by cyber criminals.
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September on Long Island: Celebrating National Days and Local Events September is a special time on Long Island, where the last whispers of summer blend with the early hints of fall. It’s a month filled with opportunities for fun, community, and celebration. As we transition into autumn, it’s the perfect time for businesses to engage with their audiences by tapping into both national days and local events. Here’s a look at some of September’s highlights and how your brand can make the most of them. 1. National Self-Care Awareness Month (September) With the hustle and bustle of life, especially as kids head back to school and the holiday season approaches, self-care is more important than ever. September is National Self-Care Awareness Month, a perfect opportunity for brands to promote wellness. Whether you’re in the beauty, wellness, or health industry, this is the time to share tips, products, and services that encourage your audience to take time for themselves. On Long Island, this could also tie into local spa days, wellness retreats, or even quiet walks through the beautiful parks like Caleb Smith State Park Preserve. You can create content around local self-care spots or partner with nearby wellness centers for promotions. 2. Long Island’s Fall Festivals September on Long Island is synonymous with vibrant fairs and festivals that celebrate the changing seasons. The Long Island Garlic Festival at Garden of Eve Organic Farm in Riverhead is a favorite, offering a unique mix of garlicky goodness, local vendors, and family fun. The Long Island Fair at Old Bethpage Village Restoration is another must-visit, showcasing the region’s agricultural heritage with traditional games, crafts, and delicious fair food. These events provide a fantastic opportunity for businesses to get involved. Whether it’s through sponsorships, setting up a booth, or simply creating content around these local traditions, connecting your brand to these beloved events can boost your visibility and community engagement. 3. National Grandparents Day (September 8) Grandparents are the pillars of many families, and this day is dedicated to honoring them. If your brand has a family-oriented focus, consider creating a campaign that celebrates grandparents. Whether it’s through heartwarming stories, discounts, or special events, there’s a lot you can do to show appreciation. Why not encourage your followers to take their grandparents to one of Long Island’s picturesque spots? A day out in places like the Bayard Cutting Arboretum or a stroll along the Port Jefferson Harbor would make for perfect content and a special experience for families. September is a month brimming with opportunities, both nationally and locally, to engage with your audience. From celebrating self-care to diving into Long Island’s rich cultural events, there’s no shortage of ways to connect with your community and make a lasting impact. Whether you’re running promotions, creating content, or participating in local events, September’s blend of national days and Long Island traditions offers the perfect canvas for creative marketing. Ready to harness the power of September for your brand? Our digital marketing agency is here to help you craft a strategy that resonates with your audience and drives results. Contact us today to start planning your September campaigns!
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