1. Live chat can shorten wait times. This in turn, can make your consumers more relaxed if they find they can have someone to talk with them immediately. This also alleviates the stress of phone calls, which can have people on hold for a long time compared to live chat. It can also work faster than a support team, which could take a day to respond to people.

2. Live chat can allow people to talk to you from anywhere. This is important, especially if your business reaches people from around the world. It also removes the hassle of having to set up offices in different countries. 

3. Live chat can make visitors likely to engage with your business. Marketing can do a lot for your business, but it is not as likely as to cause customers to engage with your business as live chat would. This is because many people can consider buying from your business if they communicate with your business using live chat as compared to other methods of marketing. This is because of the concept of communication in real time making the customers feel like they know about your services.

4. Live chat can reduce your customer service costs. This is because live chat can lower the need for phone support. 

5. Live chat can help you communicate in many languages. Thanks to translation tools included with most live chats, you can communicate with almost anyone who speaks any language.

There are many reasons you should consider live chat for your website. These are the most important reasons, and might help you consider putting live-chat on your website.